These days authors must market their books themselves. A press kit is an essential tool in your marketing effort. Your press kit is where you will house information about yourself and your books in an easily accessible format that you can send to the media at a moments notice. Here are 8 items you need to include in your author’s press kit:
1. A cover page with your jpeg author photo that briefly introduces you and the contents of your press kit. Include your name, e-mail address and your web page URL
2. A one-page press release that hypes your novel. Include a jpeg photo of your book cover.
3. A short author bio—no more than 150 words—similar to what you might place on the back of your book cover.
4. A book order information sheet that includes the cost of your book and where it can be purchased.
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